{"version":"https://jsonfeed.org/version/1","title":"ATHLYTIX","home_page_url":"https://athlytix.world","description":"ATHLYTIX","author":{"name":"ATHLYTIX"},"items":[{"id":"https://athlytix.world/flow/f/life-after-sport-is-a-measurement-problem-before-a-career-one","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/8b85ea48-b41d-483a-8730-5e46cd896c66/ChatGPT%20Image%20Sep%205%2C%202026%2C%2012_21_06%20PM.png\"/><p>The hardest thing about life after sport isn't finding the next job. It's that on a Tuesday in October, nobody tells you whether you were any good today.</p>","url":"https://athlytix.world/flow/f/life-after-sport-is-a-measurement-problem-before-a-career-one","title":"Life after sport is a measurement problem before a career one","summary":"The hardest thing about life after sport isn't finding the next job. It's that on a Tuesday in October, nobody tells you whether you were any good today.","date_modified":"2026-09-05T11:27:13Z"},{"id":"https://athlytix.world/flow/f/ufc-about-to-get-serious-competition-after-a-decade","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/8b85ea48-b41d-483a-8730-5e46cd896c66/IMG_1784.jpeg\"/><p>Jake Paul just merged his boxing promotion with one of the largest MMA organizations in the world, and the target is the UFC's spot at the top of combat sports.</p>","url":"https://athlytix.world/flow/f/ufc-about-to-get-serious-competition-after-a-decade","title":"UFC about to get serious competition after a decade","summary":"Jake Paul just merged his boxing promotion with one of the largest MMA organizations in the world, and the target is the UFC's spot at the top of combat sports.","date_modified":"2026-08-08T08:46:23Z"},{"id":"https://athlytix.world/flow/f/netflix-to-invest-200m-in-women%E2%80%99s-2027-world-cup","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/8b85ea48-b41d-483a-8730-5e46cd896c66/IMG_1703.jpeg\"/><p>According to Bloomberg, the streaming giant is paying around $200 million for the U.S. broadcast rights to the 2027 FIFA Women's World Cup in Brazil.</p>","url":"https://athlytix.world/flow/f/netflix-to-invest-200m-in-women%E2%80%99s-2027-world-cup","title":"Netflix to invest $200m in women’s 2027 World Cup ","summary":"According to Bloomberg, the streaming giant is paying around $200 million for the U.S. broadcast rights to the 2027 FIFA Women's World Cup in Brazil.","date_modified":"2026-08-07T05:03:48Z"},{"id":"https://athlytix.world/flow/f/pedro-porro%E2%80%99s-world-cup-dedication-to-his-grandpa","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/8b85ea48-b41d-483a-8730-5e46cd896c66/IMG_1654.jpeg\"/><p>Before leaving for the World Cup, Pedro Porro made a promise to his grandfather Antonio. He would bring him the gold medal.</p>","url":"https://athlytix.world/flow/f/pedro-porro%E2%80%99s-world-cup-dedication-to-his-grandpa","title":"Pedro Porro’s World Cup dedication to his grandpa","summary":"Before leaving for the World Cup, Pedro Porro made a promise to his grandfather Antonio. He would bring him the gold medal.","date_modified":"2026-08-06T09:29:37Z"},{"id":"https://athlytix.world/flow/f/a-stadium-built-to-touch-the-sky%E2%80%A6","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/8b85ea48-b41d-483a-8730-5e46cd896c66/IMG_1378.jpeg\"/><p>Saudi Arabia is about to build the world's first sky stadium. And the numbers are genuinely hard to believe.</p>","url":"https://athlytix.world/flow/f/a-stadium-built-to-touch-the-sky%E2%80%A6","title":"A stadium built to touch the sky…","summary":"Saudi Arabia is about to build the world's first sky stadium. And the numbers are genuinely hard to believe.","date_modified":"2026-08-05T03:00:00Z"},{"id":"https://athlytix.world/flow/f/south-korea-show-how-football-can-be-deeply-cruel","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/8b85ea48-b41d-483a-8730-5e46cd896c66/IMG_1627.jpeg\"/><p>From captaining South Korea to a World Cup semifinal in 2002 to fleeing his own country with his face covered. This is Hong Myung-Bo's story in 2026.</p>","url":"https://athlytix.world/flow/f/south-korea-show-how-football-can-be-deeply-cruel","title":"South Korea show how football can be deeply cruel","summary":"From captaining South Korea to a World Cup semifinal in 2002 to fleeing his own country with his face covered. This is Hong Myung-Bo's story in 2026.","date_modified":"2026-08-04T06:39:44Z"},{"id":"https://athlytix.world/flow/f/shaniqua-bascombe-is-inspired-by-shelly-ann-fraser-pryce","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/8b85ea48-b41d-483a-8730-5e46cd896c66/IMG_1596.jpeg\"/><p>The Trinidadian sprinter and now Commonwealth Games medallist tells about modelling her style on Jamaican icon Fraser-Pryce and how winning 200m silver at Glasgow 2026 has motivated her for the future.</p>","url":"https://athlytix.world/flow/f/shaniqua-bascombe-is-inspired-by-shelly-ann-fraser-pryce","title":"Shaniqua Bascombe is inspired by Shelly-Ann Fraser-Pryce","summary":"The Trinidadian sprinter and now Commonwealth Games medallist tells about modelling her style on Jamaican icon Fraser-Pryce and how winning 200m silver at Glasgow 2026 has motivated her for the future.","date_modified":"2026-08-03T08:15:04Z"},{"id":"https://athlytix.world/flow/f/i-will-not-play-in-the-2030-world-cup%E2%80%9D-neymar-jnr","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/8b85ea48-b41d-483a-8730-5e46cd896c66/IMG_1359.jpeg\"/><p>At 34 years old, Neymar officially announced his retirement from the Brazil national team. The all-time leading scorer in the history of the Canarinha says goodbye still remaining the world’s most expensive ever player.</p>","url":"https://athlytix.world/flow/f/i-will-not-play-in-the-2030-world-cup%E2%80%9D-neymar-jnr","title":"\"I will not play in the 2030 World Cup.” Neymar Jnr","summary":"At 34 years old, Neymar officially announced his retirement from the Brazil national team. The all-time leading scorer in the history of the Canarinha says goodbye still remaining the world’s most expensive ever player.","date_modified":"2026-07-30T08:46:54Z"},{"id":"https://athlytix.world/flow/f/a-major-boost-for-women%E2%80%99s-boxing","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/8b85ea48-b41d-483a-8730-5e46cd896c66/891399EB-F894-4C55-AA9D-85425A5B5EC4.png\"/><p>Jake Paul's Most Valuable Promotions and Eddie Hearn's Matchroom Boxing have announced a strategic partnership aimed at accelerating the growth of women's boxing.</p>","url":"https://athlytix.world/flow/f/a-major-boost-for-women%E2%80%99s-boxing","title":"A major boost for women’s boxing","summary":"Jake Paul's Most Valuable Promotions and Eddie Hearn's Matchroom Boxing have announced a strategic partnership aimed at accelerating the growth of women's boxing.","date_modified":"2026-07-30T03:00:00Z"},{"id":"https://athlytix.world/flow/f/oliver-atom%E2%80%99s-inspiration-incredibly-still-scoring-40-years-later","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/8b85ea48-b41d-483a-8730-5e46cd896c66/IMG_1281.jpeg\"/><p>1986. Professional debut with Santos in Brazil. 2026.</p>","url":"https://athlytix.world/flow/f/oliver-atom%E2%80%99s-inspiration-incredibly-still-scoring-40-years-later","title":"Oliver Atom’s inspiration incredibly still scoring 40 years later","summary":"1986. Professional debut with Santos in Brazil. 2026.","date_modified":"2026-07-29T03:00:00Z"},{"id":"https://athlytix.world/flow/f/why-alex-eala-rejects-chance-to-play-doubles-with-venus-williams","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/8b85ea48-b41d-483a-8730-5e46cd896c66/IMG_1259.jpeg\"/><p>Alexandra Eala headlines a sparkling cast of players in Washington, whose return to action this week marks the first significant event since Wimbledon ended two weeks previously.\n\nThere have been tournaments elsewhere, b...</p>","url":"https://athlytix.world/flow/f/why-alex-eala-rejects-chance-to-play-doubles-with-venus-williams","title":"Why Alex Eala rejects chance to play doubles with Venus Williams","summary":"Alexandra Eala headlines a sparkling cast of players in Washington, whose return to action this week marks the first significant event since Wimbledon ended two weeks previously.\n\nThere have been tournaments elsewhere, b...","date_modified":"2026-07-28T09:52:09Z"},{"id":"https://athlytix.world/flow/f/nike%E2%80%99s-most-expensive-mistake-in-the-history-of-sports-marketing","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/8b85ea48-b41d-483a-8730-5e46cd896c66/IMG_1245.jpeg\"/><p>Nike signed Lionel Messi when he was just 14 years old. His first professional goal came wearing their boots.</p>","url":"https://athlytix.world/flow/f/nike%E2%80%99s-most-expensive-mistake-in-the-history-of-sports-marketing","title":"Nike’s most expensive mistake in the history of sports marketing.","summary":"Nike signed Lionel Messi when he was just 14 years old. His first professional goal came wearing their boots.","date_modified":"2026-07-27T17:30:31Z"},{"id":"https://athlytix.world/flow/f/spain%E2%80%99s-triumph-proof-again-it%E2%80%99s-never-too-late","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/8b85ea48-b41d-483a-8730-5e46cd896c66/55A29742-E7B9-43AC-9B3E-CADDC7BEECEE.png\"/><p>When someone tells you it's too late to achieve your dreams, show them this story.</p>","url":"https://athlytix.world/flow/f/spain%E2%80%99s-triumph-proof-again-it%E2%80%99s-never-too-late","title":"Spain’s triumph proof again it’s never too late","summary":"When someone tells you it's too late to achieve your dreams, show them this story.","date_modified":"2026-07-24T08:03:41Z"},{"id":"https://athlytix.world/flow/f/will-argentina-face-fifa-sanctions-over-the-falklands-banner","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/8b85ea48-b41d-483a-8730-5e46cd896c66/IMG_0989.jpeg\"/><p>Following Argentina's World Cup semi-final victory over England, several Argentine players celebrated by displaying a banner reading &quot;Las Malvinas son Argentinas&quot;. The gesture immediately sparked international controvers...</p>","url":"https://athlytix.world/flow/f/will-argentina-face-fifa-sanctions-over-the-falklands-banner","title":"Will Argentina face FIFA sanctions over the Falklands banner..?","summary":"Following Argentina's World Cup semi-final victory over England, several Argentine players celebrated by displaying a banner reading \"Las Malvinas son Argentinas\". The gesture immediately sparked international controvers...","date_modified":"2026-07-22T07:41:59Z"},{"id":"https://athlytix.world/flow/f/rodri-now-joins-a-very-select-few-after-spains-2nd-world-cup-win","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/8b85ea48-b41d-483a-8730-5e46cd896c66/IMG_0978.jpeg\"/><p>Rodri was named the best player of the 2026 World Cup. A defensive midfielder. Ahead of Lionel Messi.</p>","url":"https://athlytix.world/flow/f/rodri-now-joins-a-very-select-few-after-spains-2nd-world-cup-win","title":"Rodri now joins a very select few after Spain's 2nd World Cup win","summary":"Rodri was named the best player of the 2026 World Cup. A defensive midfielder. Ahead of Lionel Messi.","date_modified":"2026-07-21T19:07:36Z"},{"id":"https://athlytix.world/flow/f/sir-garfield-sobers-1936%E2%80%932026-the-standard-of-greatness","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/8b85ea48-b41d-483a-8730-5e46cd896c66/ChatGPT%20Image%20Jul%2020%2C%202026%2C%2009_55_01%20AM.png\"/><p>ATHLYTIX | Honouring a Legend</p>","url":"https://athlytix.world/flow/f/sir-garfield-sobers-1936%E2%80%932026-the-standard-of-greatness","title":"Sir Garfield Sobers (1936–2026): The standard of greatness ","summary":"ATHLYTIX | Honouring a Legend","date_modified":"2026-07-20T09:00:54Z"},{"id":"https://athlytix.world/flow/f/josh-kerr-joins-one-of-sport%E2%80%99s-most-exclusive-clubs","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/8b85ea48-b41d-483a-8730-5e46cd896c66/IMG_0938.png\"/><p>Congratulations Josh Kerr. World Record Holder for the Mile.</p>","url":"https://athlytix.world/flow/f/josh-kerr-joins-one-of-sport%E2%80%99s-most-exclusive-clubs","title":"Josh Kerr joins one of sport’s most exclusive clubs ","summary":"Congratulations Josh Kerr. World Record Holder for the Mile.","date_modified":"2026-07-19T07:27:07Z"},{"id":"https://athlytix.world/flow/f/potential-rumble-in-the-jungle-for-aj-and-itauma","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/8b85ea48-b41d-483a-8730-5e46cd896c66/IMG_0914.jpeg\"/><p>Anthony Joshua would attract massive interest if he fought Moses Itauma in Nigeria, says Nigerian promoter Dr Ezekiel Adamu; Joshua is preparing to fight Kristian Prenga in Saudi Arabia next weekend while Moses Itauma fa...</p>","url":"https://athlytix.world/flow/f/potential-rumble-in-the-jungle-for-aj-and-itauma","title":"Potential Rumble in the Jungle for AJ and Itauma..?!","summary":"Anthony Joshua would attract massive interest if he fought Moses Itauma in Nigeria, says Nigerian promoter Dr Ezekiel Adamu; Joshua is preparing to fight Kristian Prenga in Saudi Arabia next weekend while Moses Itauma fa...","date_modified":"2026-07-18T08:17:14Z"},{"id":"https://athlytix.world/flow/f/pickford%E2%80%99s-water-bottle-preparation-for-penalties-that-never-came","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/8b85ea48-b41d-483a-8730-5e46cd896c66/IMG_0893.jpeg\"/><p>After the final whistle, Messi and his teammates found Jordan Pickford's water bottle on the pitch. ®</p>","url":"https://athlytix.world/flow/f/pickford%E2%80%99s-water-bottle-preparation-for-penalties-that-never-came","title":"Pickford’s water bottle preparation for penalties that never came","summary":"After the final whistle, Messi and his teammates found Jordan Pickford's water bottle on the pitch. ®","date_modified":"2026-07-17T08:44:11Z"},{"id":"https://athlytix.world/flow/f/the-master-will-meet-the-apprentice-for-the-final","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/8b85ea48-b41d-483a-8730-5e46cd896c66/IMG_0874.jpeg\"/><p>In December 2007, a 20-year-old Messi walked into a locker room at Camp Nou and bathed a five-month-old baby as part of a Barcelona charity photoshoot.</p>","url":"https://athlytix.world/flow/f/the-master-will-meet-the-apprentice-for-the-final","title":"The Master will meet the apprentice for the final","summary":"In December 2007, a 20-year-old Messi walked into a locker room at Camp Nou and bathed a five-month-old baby as part of a Barcelona charity photoshoot.","date_modified":"2026-07-16T12:19:38Z"},{"id":"https://athlytix.world/flow/f/pedri-predicted-spain%E2%80%99s-world-cup-destiny-on-insta","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/8b85ea48-b41d-483a-8730-5e46cd896c66/IMG_0862.jpeg\"/><p>A year ago, Pedri posted a cryptic message after losing the Nations League final to Portugal. Just numbers: 190726.\nMost people didn't understand it. Some thought it was strange. Others said he was dreaming too big.</p>","url":"https://athlytix.world/flow/f/pedri-predicted-spain%E2%80%99s-world-cup-destiny-on-insta","title":"Pedri predicted Spain’s World Cup destiny on Insta","summary":"A year ago, Pedri posted a cryptic message after losing the Nations League final to Portugal. Just numbers: 190726.\nMost people didn't understand it. Some thought it was strange. Others said he was dreaming too big.","date_modified":"2026-07-15T12:33:55Z"},{"id":"https://athlytix.world/flow/f/wimbledon-setting-new-records-this-year","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/8b85ea48-b41d-483a-8730-5e46cd896c66/IMG_0836.jpeg\"/><p>Wimbledon 2026 set a new record: £64.2M in total prize money, up 10% from 2025, equal for men and women.</p>","url":"https://athlytix.world/flow/f/wimbledon-setting-new-records-this-year","title":"Wimbledon setting new records this year","summary":"Wimbledon 2026 set a new record: £64.2M in total prize money, up 10% from 2025, equal for men and women.","date_modified":"2026-07-14T11:24:41Z"},{"id":"https://athlytix.world/flow/f/incredible-record-despite-world-cup-exit-after-england-loss","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/8b85ea48-b41d-483a-8730-5e46cd896c66/IMG_0817.jpeg\"/><p>This is crazy</p>","url":"https://athlytix.world/flow/f/incredible-record-despite-world-cup-exit-after-england-loss","title":"Incredible record despite World Cup exit after England loss","summary":"This is crazy","date_modified":"2026-07-13T11:29:02Z"},{"id":"https://athlytix.world/flow/f/the-power-of-world-cup-exposure","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/8b85ea48-b41d-483a-8730-5e46cd896c66/djuvoae1gqls64ceu9_result_0.png\"/><p>You have to love stories like this</p>","url":"https://athlytix.world/flow/f/the-power-of-world-cup-exposure","title":"The power of World Cup exposure","summary":"You have to love stories like this","date_modified":"2026-07-11T03:00:00Z"},{"id":"https://athlytix.world/flow/f/usain-graces-wimbledons-centre-court","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/8b85ea48-b41d-483a-8730-5e46cd896c66/IMG_0767.jpeg\"/><p>Knowing that Usain Bolt arrived this week at Wimbledon isn't difficult. As play is about to begin on Centre Court and silence settles over the stands, only the relentless click of camera shutters can be heard. Every head...</p>","url":"https://athlytix.world/flow/f/usain-graces-wimbledons-centre-court","title":"Usain graces Wimbledon's centre court...","summary":"Knowing that Usain Bolt arrived this week at Wimbledon isn't difficult. As play is about to begin on Centre Court and silence settles over the stands, only the relentless click of camera shutters can be heard. Every head...","date_modified":"2026-07-10T12:17:29Z"},{"id":"https://athlytix.world/flow/f/what-next-for-haissem-hassan","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/8b85ea48-b41d-483a-8730-5e46cd896c66/HH-7d4d6c6.png\"/><p>Hassan ranked 1st in Europe's top five leagues for on-ball accelerations per 90, and carried a +9.6pp execution gap among La Liga wingers, meaning he was not only doing it more than anyone else, but executing at a high r...</p>","url":"https://athlytix.world/flow/f/what-next-for-haissem-hassan","title":"What next for Haissem Hassan?","summary":"Hassan ranked 1st in Europe's top five leagues for on-ball accelerations per 90, and carried a +9.6pp execution gap among La Liga wingers, meaning he was not only doing it more than anyone else, but executing at a high r...","date_modified":"2026-07-09T10:04:05Z"},{"id":"https://athlytix.world/flow/f/what-a-world-cup-comeback-by-the-champions","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/8b85ea48-b41d-483a-8730-5e46cd896c66/djt1jstuxqscbxe0hf_result_0.png\"/><p>Egypt really were just MINUTES AWAY from picking up what would have been possibly the greatest upset in the entire World Cup history after putting an absolutely stellar display against Argentina....until Lionel Messi dec...</p>","url":"https://athlytix.world/flow/f/what-a-world-cup-comeback-by-the-champions","title":"What a World Cup comeback by the champions...","summary":"Egypt really were just MINUTES AWAY from picking up what would have been possibly the greatest upset in the entire World Cup history after putting an absolutely stellar display against Argentina....until Lionel Messi dec...","date_modified":"2026-07-08T08:24:07Z"},{"id":"https://athlytix.world/flow/f/ben-stokes-the-final-act-of-a-leader-who-changed-the-game","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/8b85ea48-b41d-483a-8730-5e46cd896c66/BSt.webp\"/><p>When legacy is written, some moments choose you</p>","url":"https://athlytix.world/flow/f/ben-stokes-the-final-act-of-a-leader-who-changed-the-game","title":"Ben Stokes: The final act of a leader who changed the game","summary":"When legacy is written, some moments choose you","date_modified":"2026-06-29T12:36:33Z"},{"id":"https://athlytix.world/flow/f/small-islands-big-dreamscape-verdes-world-cup-story","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/8b85ea48-b41d-483a-8730-5e46cd896c66/CVerde.png\"/><p>When the 2026 FIFA World Cup began, few expected Cape Verde to become one of the tournament's most inspiring stories.</p>","url":"https://athlytix.world/flow/f/small-islands-big-dreamscape-verdes-world-cup-story","title":"Small Islands, big dreams...Cape Verde's World Cup Story","summary":"When the 2026 FIFA World Cup began, few expected Cape Verde to become one of the tournament's most inspiring stories.","date_modified":"2026-06-27T08:39:30Z"},{"id":"https://athlytix.world/flow/f/football-has-better-stories-than-cinema","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/8b85ea48-b41d-483a-8730-5e46cd896c66/POPPP.png\"/><p>In 1994, Alfie Haaland, Goran Sørloth, and Erik Thorstvedt represented Norway at the World Cup in the United States. 🇳🇴</p>","url":"https://athlytix.world/flow/f/football-has-better-stories-than-cinema","title":"Football has better stories than cinema...","summary":"In 1994, Alfie Haaland, Goran Sørloth, and Erik Thorstvedt represented Norway at the World Cup in the United States. 🇳🇴","date_modified":"2026-06-20T10:36:37Z"},{"id":"https://athlytix.world/flow/f/what-the-new-york-knicks-can-teach-us-about-resilience","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/8b85ea48-b41d-483a-8730-5e46cd896c66/NYK.jpeg\"/><p>For 53 years, New York Knicks fans waited.</p>","url":"https://athlytix.world/flow/f/what-the-new-york-knicks-can-teach-us-about-resilience","title":"WHAT THE NEW YORK KNICKS CAN TEACH US ABOUT RESILIENCE","summary":"For 53 years, New York Knicks fans waited.","date_modified":"2026-06-19T10:46:29Z"},{"id":"https://athlytix.world/flow/f/kane-equals-linekers-world-cup-record","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/8b85ea48-b41d-483a-8730-5e46cd896c66/ChatGPT%20Image%20Jun%2018%2C%202026%2C%2011_37_37%20AM.png\"/><p>As England opened their 2026 FIFA World Cup campaign with an exciting 4-2 victory over Croatia, one moment stood above the rest.</p>","url":"https://athlytix.world/flow/f/kane-equals-linekers-world-cup-record","title":"Kane equals Lineker's World Cup Record","summary":"As England opened their 2026 FIFA World Cup campaign with an exciting 4-2 victory over Croatia, one moment stood above the rest.","date_modified":"2026-06-18T10:40:32Z"},{"id":"https://athlytix.world/flow/f/messis-world-cup-hat-trick-why-reinvention-has-no-age-limit","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/8b85ea48-b41d-483a-8730-5e46cd896c66/Messi2.jpeg\"/><p>When most athletes reach their late thirties, the conversation often shifts from achievement to retirement.</p>","url":"https://athlytix.world/flow/f/messis-world-cup-hat-trick-why-reinvention-has-no-age-limit","title":"Messi's World Cup Hat-Trick: Why reinvention has no age limit","summary":"When most athletes reach their late thirties, the conversation often shifts from achievement to retirement.","date_modified":"2026-06-17T09:03:01Z"},{"id":"https://athlytix.world/flow/f/shona-whitwell-doing-things-the-hard-way","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/8b85ea48-b41d-483a-8730-5e46cd896c66/ShonaW.jpeg\"/><p>In April 2024 it was confirmed that Amy &quot;Baby Canelo&quot; Broadhurst, Ireland’s world, European and Commonwealth Games gold medalist, would be switching allegiance to Great Britain and attempting to qualify for the Paris Oly...</p>","url":"https://athlytix.world/flow/f/shona-whitwell-doing-things-the-hard-way","title":"Shona Whitwell doing things the hard way","summary":"In April 2024 it was confirmed that Amy \"Baby Canelo\" Broadhurst, Ireland’s world, European and Commonwealth Games gold medalist, would be switching allegiance to Great Britain and attempting to qualify for the Paris Oly...","date_modified":"2026-06-16T09:31:15Z"},{"id":"https://athlytix.world/flow/f/three-lions-roar-in-barcelona-what-formula-1-can-teach-athletes","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/8b85ea48-b41d-483a-8730-5e46cd896c66/ChatGPT%20Image%20Jun%2015%2C%202026%2C%2001_58_04%20PM.png\"/><p>The 2026 Barcelona-Catalunya Grand Prix delivered something British motorsport fans had waited almost six decades to witness: an all-British Formula 1 podium.</p>","url":"https://athlytix.world/flow/f/three-lions-roar-in-barcelona-what-formula-1-can-teach-athletes","title":"Three lions roar in Barcelona: What Formula 1 can teach athletes ","summary":"The 2026 Barcelona-Catalunya Grand Prix delivered something British motorsport fans had waited almost six decades to witness: an all-British Formula 1 podium.","date_modified":"2026-06-15T13:01:17Z"},{"id":"https://athlytix.world/flow/f/norway-making-the-world-cup-experience-like-home","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/8b85ea48-b41d-483a-8730-5e46cd896c66/Nor.png\"/><p>Norway haven't just travelled to the World Cup with their players. They've practically brought a piece of home with them. 🇳🇴🤯</p>","url":"https://athlytix.world/flow/f/norway-making-the-world-cup-experience-like-home","title":"Norway making the World Cup experience like home...","summary":"Norway haven't just travelled to the World Cup with their players. They've practically brought a piece of home with them. 🇳🇴🤯","date_modified":"2026-06-12T09:16:43Z"},{"id":"https://athlytix.world/flow/f/serenas-comeback-not-gone-to-plan-after-partners-injury","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/8b85ea48-b41d-483a-8730-5e46cd896c66/Serena.png\"/><p>Serena Williams' much-hyped comeback to professional tennis at the Queen's Club lasted just one match.</p>","url":"https://athlytix.world/flow/f/serenas-comeback-not-gone-to-plan-after-partners-injury","title":"Serena's comeback not gone to plan after partner's injury","summary":"Serena Williams' much-hyped comeback to professional tennis at the Queen's Club lasted just one match.","date_modified":"2026-06-11T13:10:11Z"},{"id":"https://athlytix.world/flow/f/wembanyama-proving-ethics-over-dollar-bills-is-his-power-move","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/8b85ea48-b41d-483a-8730-5e46cd896c66/IMG_0576.jpeg\"/><p>Victor Wembanyama's agents said he actively turns down millions in endorsement deals from some of the biggest companies in the world.</p>","url":"https://athlytix.world/flow/f/wembanyama-proving-ethics-over-dollar-bills-is-his-power-move","title":"Wembanyama proving ethics over dollar bills is his power move","summary":"Victor Wembanyama's agents said he actively turns down millions in endorsement deals from some of the biggest companies in the world.","date_modified":"2026-06-10T07:59:06Z"},{"id":"https://athlytix.world/flow/f/tim-payne-now-officially-has-more-followers-than-nz-population","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/8b85ea48-b41d-483a-8730-5e46cd896c66/IMG_0562.jpeg\"/><p>The power of social media is genuinely insane sometimes.</p>","url":"https://athlytix.world/flow/f/tim-payne-now-officially-has-more-followers-than-nz-population","title":"Tim Payne now officially has more followers than NZ population","summary":"The power of social media is genuinely insane sometimes.","date_modified":"2026-06-09T03:00:00Z"},{"id":"https://athlytix.world/flow/f/the-fosbury-flop-dared-to-be-different","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/8b85ea48-b41d-483a-8730-5e46cd896c66/AETlogo.jpg\"/><p>In 1968, Dick Fosbury arrived at the Olympic Games with a technique that many considered unconventional.</p>","url":"https://athlytix.world/flow/f/the-fosbury-flop-dared-to-be-different","title":"The Fosbury flop dared to be different... ","summary":"In 1968, Dick Fosbury arrived at the Olympic Games with a technique that many considered unconventional.","date_modified":"2026-06-08T09:25:30Z"},{"id":"https://athlytix.world/flow/f/twenty-years-later-only-four-are-still-heading-to-the-world-cup","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/8b85ea48-b41d-483a-8730-5e46cd896c66/FCDBCA24-558F-4A84-9B91-89513570A27F.png\"/><p>736 players featured at the 2006 FIFA World Cup.\n\nBack in 2006, they were fresh-faced youngsters chasing their dreams on football's biggest stage.\nNow, two decades later, they are still here.</p>","url":"https://athlytix.world/flow/f/twenty-years-later-only-four-are-still-heading-to-the-world-cup","title":"Twenty years later, only four are still heading to the World Cup","summary":"736 players featured at the 2006 FIFA World Cup.\n\nBack in 2006, they were fresh-faced youngsters chasing their dreams on football's biggest stage.\nNow, two decades later, they are still here.","date_modified":"2026-06-07T07:57:30Z"},{"id":"https://athlytix.world/flow/f/taking-inspiration-from-vitinhas-last-5-years-to-ucl-glory","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/8b85ea48-b41d-483a-8730-5e46cd896c66/12B39773-614A-4BA0-9C0B-8007C7B72922.png\"/><p>Five years ago, Vitinha was struggling to break into Wolves' starting Xl.</p>","url":"https://athlytix.world/flow/f/taking-inspiration-from-vitinhas-last-5-years-to-ucl-glory","title":"Taking inspiration from Vitinha's last 5 years to UCL glory","summary":"Five years ago, Vitinha was struggling to break into Wolves' starting Xl.","date_modified":"2026-06-06T03:00:00Z"},{"id":"https://athlytix.world/flow/f/steph-currys-business-acumen-is-right-on-brand","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/8b85ea48-b41d-483a-8730-5e46cd896c66/11E3F3B4-62CC-430D-9ABC-6A5FB850E101.png\"/><p>Stephen Curry didn't just sign a simple shoe deal.\nHe found the one company on earth whose founder already did what he's trying to do.</p>","url":"https://athlytix.world/flow/f/steph-currys-business-acumen-is-right-on-brand","title":"Steph Curry's business acumen is right on brand","summary":"Stephen Curry didn't just sign a simple shoe deal.\nHe found the one company on earth whose founder already did what he's trying to do.","date_modified":"2026-06-05T08:17:19Z"},{"id":"https://athlytix.world/flow/f/shelly-ann-fraser-pryce-urges-student-athletes-to-build-identity","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/8b85ea48-b41d-483a-8730-5e46cd896c66/IMG_0505.jpeg\"/><p>Shelly-Ann Fraser-Pryce is the kind of champion who keeps on giving.</p>","url":"https://athlytix.world/flow/f/shelly-ann-fraser-pryce-urges-student-athletes-to-build-identity","title":"Shelly-Ann Fraser-Pryce urges student-athletes to build identity ","summary":"Shelly-Ann Fraser-Pryce is the kind of champion who keeps on giving.","date_modified":"2026-06-04T08:08:20Z"},{"id":"https://athlytix.world/flow/f/dont-call-it-a-comeback-shes-been-here-for-years","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/8b85ea48-b41d-483a-8730-5e46cd896c66/ChatGPT%20Image%20Jun%203%2C%202026%2C%2006_16_43%20AM.png\"/><p>Serena Williams announced today she's coming back to professional tennis four years after walking away as a 23-time Grand Slam champion.</p>","url":"https://athlytix.world/flow/f/dont-call-it-a-comeback-shes-been-here-for-years","title":"Don't call it a comeback, she's been here for years...","summary":"Serena Williams announced today she's coming back to professional tennis four years after walking away as a 23-time Grand Slam champion.","date_modified":"2026-06-03T05:18:33Z"},{"id":"https://athlytix.world/flow/f/palace-and-nike-reveal-%E2%80%9Cthe-three-lions%E2%80%9D-capsule-for-england","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/8b85ea48-b41d-483a-8730-5e46cd896c66/IMG_0480.jpeg\"/><p>Palace Skateboards and Nike have unveiled The Three Lions by Palace, a capsule collection created for the England men’s national football team. The release arrives on June 12 as England prepares for tournament football, ...</p>","url":"https://athlytix.world/flow/f/palace-and-nike-reveal-%E2%80%9Cthe-three-lions%E2%80%9D-capsule-for-england","title":"Palace and Nike reveal “The Three Lions” capsule for England","summary":"Palace Skateboards and Nike have unveiled The Three Lions by Palace, a capsule collection created for the England men’s national football team. The release arrives on June 12 as England prepares for tournament football, ...","date_modified":"2026-06-02T07:20:51Z"},{"id":"https://athlytix.world/flow/f/12-trophies-and-counting-for-luis-enrique-at-psg","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/8b85ea48-b41d-483a-8730-5e46cd896c66/IMG_0467.jpeg\"/><p>And among them are back to back Champions League titles, the achievement every PSG manager before him chased.</p>","url":"https://athlytix.world/flow/f/12-trophies-and-counting-for-luis-enrique-at-psg","title":"12 trophies and counting for Luis Enrique at PSG.","summary":"And among them are back to back Champions League titles, the achievement every PSG manager before him chased.","date_modified":"2026-06-01T06:33:11Z"},{"id":"https://athlytix.world/flow/f/how-do-we-measure-the-enhanced-games-participation","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/8b85ea48-b41d-483a-8730-5e46cd896c66/IMG_0462.jpeg\"/><p>The Enhanced Games were sold as a world-record factory, but the actual product was more complicated.</p>","url":"https://athlytix.world/flow/f/how-do-we-measure-the-enhanced-games-participation","title":"How do we measure the Enhanced Games participation?","summary":"The Enhanced Games were sold as a world-record factory, but the actual product was more complicated.","date_modified":"2026-05-31T07:34:53Z"},{"id":"https://athlytix.world/flow/f/raheem-sterling-arrested-on-suspicion-of-drug-driving-after-crash","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/8b85ea48-b41d-483a-8730-5e46cd896c66/IMG_0454.jpeg\"/><p>Police pulled over the 31-year-old on the M3 in Hampshire at 9am on Thursday.</p>","url":"https://athlytix.world/flow/f/raheem-sterling-arrested-on-suspicion-of-drug-driving-after-crash","title":"Raheem Sterling arrested on suspicion of drug-driving after crash","summary":"Police pulled over the 31-year-old on the M3 in Hampshire at 9am on Thursday.","date_modified":"2026-05-30T06:47:32Z"},{"id":"https://athlytix.world/flow/f/mma-has-a-sponsorship-problem-nobody-wants-to-talk-about","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/8b85ea48-b41d-483a-8730-5e46cd896c66/IMG_0448.jpeg\"/><p>A few days ago, a conversation with an investor who is involved in an MMA promotion. As often happens in these kinds of conversations, we started by talking about the obvious things: the fighters, the production, the cal...</p>","url":"https://athlytix.world/flow/f/mma-has-a-sponsorship-problem-nobody-wants-to-talk-about","title":"MMA has a sponsorship problem nobody wants to talk about","summary":"A few days ago, a conversation with an investor who is involved in an MMA promotion. As often happens in these kinds of conversations, we started by talking about the obvious things: the fighters, the production, the cal...","date_modified":"2026-05-29T11:23:37Z"}]}