SPOTLIGHT

HELPING PLAYERS & ATHLETES BECOME VISIBLE, VALUABLE & READY FOR WHAT'S NEXT

Every athlete now competes twice - on the field, and in front of the camera.

The first competition gets all the resources and coaching. The second one gets a media trainer and a sheet of talking points. And it shows...

Platforms are crowded, and the audience is tired. The only thing that still cuts through is something true - and true starts with knowing exactly who you are. That’s what FIRST PERSON is built to do. ATHLYTIX has partnered with John Miranda Studio to bring FIRST PERSON to our platform.

FIRST PERSON is a methodology built specifically for the second competition - the one that sees through surface preparation. It was developed by John Miranda, a film and television producer and Identity Architect whose career was built on finding what’s true in a character and making it visible. The same principle applies here.

YOUR TALENT GETS YOU NOTICED, YOUR SPOTLIGHT BUILDS OPPORTUNITY

Working one on one, from the inside out, FIRST PERSON identifies what’s singular in each athlete and builds everything outward from there, so that when the camera finds them, it finds something real. Something that connects.

FIRST PERSON is currently focused on NIL athletes who are ready to take their story as seriously as they take their sport.

FIRST PERSON is also available to professional athletes navigating the transition out of sport - a moment that asks you to find out who you are when the game is no longer defining you.

To arrange a consultation with John Miranda, click the icon above.